Apple Automotive mission chief leaves for Ford

'Apple Car' tech could be announced later this year, suggests Nobel Prize winner

Apple’s automobile chief Doug Discipline has been poached by Ford, placing the iPhone maker’s automobile mission in a limbo as soon as once more. The Apple Automotive mission which was beforehand internally titled as ‘Venture Titan’ has been within the works for nearly eight years now.Nonetheless, the famous Apple analyst Ming-Chi Kuo of TF Worldwide Securities has reported earlier this yr that the ‘Apple Automotive’ will launch someday in 2025.  

“Discipline will lead Ford’s efforts to develop the next-gen Blue Oval Intelligence tech stack to ship good, linked automobiles and companies that enhance over time by way of fixed updates,” learn Ford’s press launch. Ex-Apple automobile chief, Doug Discipline will report on to Ford’s CEO and president, Jim Farley.

Discipline’s actions: Backwards and forwards!

Whereas Apple by no means confirmed the existence of its automobile mission, it was obvious by stories from a number of famous analysts that such a mission existed. The ex-car chief, Doug Discipline, who has now left Apple was truly the Vice President (VP) of particular tasks on the firm formally. Up to now, he led the Mac {hardware} engineering workforce earlier than leaving the corporate in 2013. He then joined Tesla to take the position of chief automobile engineer however then left the automobile maker in 2018 to affix Apple as soon as once more. He has as soon as once more left Apple.

“We’re grateful for the contributions Doug has made to Apple and we want him all the perfect on this subsequent chapter,” mentioned an Apple spokesperson in an announcement to The Verge. The large query now’s who will take Discipline’s place at Apple. The closest alternative could possibly be Ulrich Kranz, who the iPhone maker employed earlier this yr in June. Kranz beforehand labored at BMW on i3 EV and i8 hybrid sports activities automobile fashions. 

In December 2020, it was reported that the Apple Automotive mission was moved to be overseen by the corporate’s SVP of Machine Studying and AI, John Giannandrea.

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