Google is testing a brand new, cheaper YouTube subscription that removes adverts

Google is testing a new, cheaper YouTube subscription that gets rid of ads

A brand new YouTube subscription providing has been noticed in testing, dubbed Premium Lite, as Google continues to hunt new methods to monetize our eyeballs past adverts.


  • Premium Lite is for ad-free YouTube experiences
  • The brand new subscription is being examined with some customers
  • It additionally supplies ad-free entry to YouTube Music
  • Options like offline downloads are additionally not included

YoTube Premium: no adverts, no offline downloads and no background playback

The brand new subscription tier, first noticed by a person on ResetEra, is supposed for individuals who need to eliminate these extraordinarily annoying and frequent adverts on YouTube however don’t essentially want the entire options which can be discovered within the pricier YouTube Premium tier.

For these unfamiliar with it, YouTube Premium will get rids of adverts throughout, YouTube Music, YouTube Gaming and YouTube Children. It additionally contains enticing perks resembling offline downloads, background playback and authentic content material unique to subscribers.

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With YouTube Premium Lite, you’re shopping for your self ad-free YouTube experiences throughout desktop and cell gadgets, good TVs, gaming consoles and different gadgets with embedded YouTube, in change for a decrease month-to-month payment. You additionally get free entry to YouTube Originals.

What you don’t get, nonetheless, are the entire different perks of the YouTube Premium subscription—particularly issues like offline downloads and background playback.

YouTube Premium vs. Lite: Worth comparability

Let’s see how YouTube Premium and Lite examine to at least one one other price-wise:

  • YouTube Premium (US): $11.9 per 30 days
  • YouTube Premium (Europe): €11.99/£11.99 per 30 days
  • YouTube Premium Lite (Europe): €6.99/£6.99 per 30 days

These costs are legitimate if buying a YouTube subscription on the internet. In different phrases, the plans will price extra if began utilizing the YouTube app on iPhone and iPad.

If these costs keep the identical when Lite launches, then the brand new providing will likely be priced about 60 % of a YouTube Premium plan whereas bringing solely 25 % of its options.

Google has confirmed to The Verge that YouTube Premium Lite is at present being testing with some customers in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden.

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