HomePod shipments in the USA elevated 180% year-on-year within the final quarter, eclipsing the expansion of sensible speaker makers Amazon and Google throughout the interval, market intelligence agency Omdia stories.
Whereas Apple nonetheless lags behind the opposite two firms on shipments, it’s trying extra aggressive than it has at any level within the historical past of the HomePod thus far. That’s notably spectacular when contemplating that this was a tough three-month interval for sensible audio system within the US, whose progress is stalling.
Within the second quarter of the 12 months, Apple shipped 2.4 million items of its HomePod sensible audio system within the US. That gave it a 24.6% share of the US sensible speaker market. This compares to 33.6% of the marketplace for Amazon and 41.8% for market chief Google.
These figures should not dangerous for Apple which, up till now, has been a bit-player on this space. In the identical quarter final 12 months, Apple shipped below 1 million HomePod audio system for only a 10.2% slice of the market.
Extra on sensible audio system in Q2
Amazon had the hardest quarter of the three firms, experiencing damaging 30.3% progress (or, actually, shrinkage.) Amazon is basically considered as pioneering the standalone sensible speaker product class with the Amazon Echo.
What has modified for Apple up to now 12 months is, considerably, the debut of the HomePod mini. Unveiled in October 2020, the HomePod mini is a smaller, cheaper model of the HomePod sensible speaker. Its debut worth was $99, placing it extra in competitors with the Echo Dot and Google Dwelling Mini. Since these inexpensive sensible audio system have been the biggest-selling fashions thus far, getting in on this marketplace for Apple was a wise transfer.
The Omdia report doesn’t break down the HomePod numbers in response to mannequin. Nevertheless it appears fairly probably that these accounted for the largest vendor for Apple. Not all of them, although. Omdia means that — after Apple introduced it was discontinuing its full-size HomePod speaker — many customers “ushed to purchase the remaining inventory.”