“New to you” is a brand new YouTube feed that goes past your standard movies

A screenshot showing a prompt on desktop YouTube inviting the viewer to go beyond their usual videos with the new “New to you” section in the YouTube feeds

Google is enhancing YouTube feeds with a brand new part aptly titled “New to you” in an try and convey individuals a distinct taste of suggestions that they haven’t seen earlier than.


  • On cell, “New to you” seems within the high carousel after the default “All” view
  • On desktop, it seems if you scroll down the homepage
  • The brand new feed is being launched step by step over the course of July

Completely different YouTube suggestions

With this new YouTube feed, Google is trying to resolve the issue that you’ve most likely encountered greater than as soon as while mindlessly looking your private home feed searching for one thing which may curiosity you that you just haven’t seen earlier than.

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That’s simpler stated than finished because of the nature of the algorithm, designed to advocate extra of or much like what you’ve already watched.

Right here’s the place to seek out the brand new “New to you” part:

  • Desktop: Situated on the finish of the highest carousel, however might also seem as a immediate if you scroll down the Residence web page however haven’t discovered something to observe but.
  • Cell: Out there through the highest carousel proper after the default “All” view.

If you happen to use YouTube in your laptop and maintain scrolling down the Residence web page, a pop-up will spring to life asking whether or not you’d like to observe one thing totally different.

“Transcend your standard movies by deciding on ‘New to you’”, it reads.

Abner Li, 9to5Google:

Whereas content material that seems on this feed lets “viewers discover exterior their typical suggestions,” there’s nonetheless a stage of personalization. In my case, I like late evening exhibits and I used to be beneficial a program that I usually don’t watch.

YouTube’s new “New to you” suggestions feed is being launched step by step over the course of July throughout cell and desktop platforms and within the official app.

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