Apple is seeking to section out the iPhone mini line in favor of its next-gen iPhone SE, a Wednesday report by Nikkei Asia suggests.
Apple debuted its first iPhone mini with final 12 months’s iPhone 12 technology. Nevertheless, gross sales have by no means materialized to match its greater siblings just like the common iPhone 12, iPhone 12 Professional, and iPhone 12 Professional Max. Whereas Apple will launch an iPhone 13 mini this 12 months, count on that to be its final.
Instead? Extra emphasis on Apple’s different low-cost handset: The iPhone SE.
The iPhone 12 mini was a valiant effort on Apple’s half. It packed nearly all the top-tier options of the iPhone 12 sequence right into a smaller, cheaper package deal. It began at $699, making it $300 dearer than the finances iPhone SE, however by far the most affordable of the iPhone 12 fashions. Regardless of being an amazing cellphone, although, it reportedly wasn’t successful for Apple. Within the first half of January, Counterpoint experiences that the iPhone 12 mini made up simply 5% of recent cellphone gross sales.
Consequently, it was rumored early on that the iPhone mini was not lengthy for this world. Though it was too late to alter plans for an iPhone 13 mini, 2021 has been reported because the final 12 months Apple would make an iPhone mini.
Right here comes the iPhone SE 3
That is the place Apple’s third-gen iPhone SE enters the image. Reported this week, the iPhone SE third-gen mannequin is anticipated to reach early subsequent 12 months. It’ll preserve the identical iPhone 8-based design of its predecessor.
Nevertheless, crucially, it’ll include Apple’s 5G expertise. That’s the main differentiator the iPhone 12 mini has over the second-gen iPhone SE. By altering that, Apple can successfully section out the iPhone 12 mini — with clients who desire a cheaper handset having a 5G different out there. It additionally signifies that, from subsequent 12 months, all present-gen iPhones will supply 5G connectivity.
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Supply: Nikkei Asia