iPhone customers are extra loyal to their model than Android consumers

iOS has clawed again sufficient market share within the US that it’s now roughly even with Android when it comes to variety of consumers, claims a Monday report from Client Intelligence Analysis Companions (CIRP), seen by Cult of Mac. The outcomes, which cowl the calendar quarter ending June 30, are a far cry from simply 4 years in the past, when US cellular market share approached 70% in Android’s favor.

It speaks to the better stage of loyalty of iPhone customers over their Android-loving brethren and sistren.

“Apple iOS and Google Android at the moment are roughly at parity when it comes to share of consumers,” mentioned Josh Lowitz, CIRP associate and co-founder in an announcement. “For a number of years Android smartphones had a major edge, with over 60% of consumers choosing an Android cellphone in most quarters. Up to now couple of years, although, iOS has closed the hole, and now splits the market with Android.”

The worth of market share

In the end, market share is just one metric (and never at all times an excellent one) to evaluate success. Whereas Android handsets have, collectively, beforehand dominated iOS, iPhones nonetheless generated far more cash than Android telephones. iPhone clients spend extra on apps as nicely, in order that Android sometimes towers over iOS when it comes to whole variety of downloads, however a disproportionate quantity of revenue comes from iOS. CIRP doesn’t share any worldwide figures, but it surely’s seemingly that Android continues to dominate there as a result of creating markets the place the common price of a smartphone is way decrease.

Nonetheless, the report is sweet information for Apple. Notably, it highlights the loyalty of iPhone clients. In response to CIRP, 93% of prior iPhone house owners improve to a brand new iPhone. That’s barely greater than the 88% of Android house owners who mechanically determine to interchange their previous Android with a brand new one. Which may not sound a lot of a discrepancy. Nonetheless, the truth that iPhone loyalty has elevated whereas Android has stayed flat means a steadily rising variety of iPhone customers.

CIRP’s findings aren’t concrete, it ought to be identified. They’re based mostly on a survey of 500 US clients that activated a brand new or used cellphone within the April-June 2021 interval. That is then extrapolated to attract greater developments.

Have you ever jumped ship from Android to iOS, or vice versa? How about from Home windows to Mac? What was your expertise like? Tell us your ideas within the feedback beneath.

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