Analysis agency Shopper Intelligence Analysis Companions reveals that the iPhone 12 fashions, notably the iPhone 12 Professional Max completed the quarter robust when it comes to gross sales.
The iPhone 12 Professional Max matched the iPhone 11 for largest share at 23 %. On the opposite finish, the iPhone XR and iPhone 12 mini acquired small shares at 5 %. All 4 iPhone 12 garnered a complete of 63% when it comes to US iPhone gross sales for the Q2 interval.
CIRP talked about that shopper spending elevated as pandemic-related restrictions had been eased within the nation and extra individuals went to retail shops.
iPhone common promoting worth improved due to the development, going to $869 for the June quarter this yr. Apple had the next iPhone gross sales on each on-line and bodily retailer fronts. Round 27 % of US iPhone gross sales had been completed by way of Apple, an 8% rise from the earlier September 2020 quarter figures.