There’s no denying that Apple’s really wi-fi headphones, the AirPods and AirPods Professional, are in style. And, oddly sufficient, one clear signal of that booming reputation is that counterfeiters additionally seize on the chance to make a buck (or thousands and thousands of them). Which is strictly what the USA Customs company has seen, particularly just lately.
U.S. Customs has seen an explosion in counterfeit wi-fi headphones, particularly following the launch of the AirPods Professional. The Data stories that U.S. Customs has already seized 360,000 counterfeit wi-fi headphones in simply the primary 9 months of the U.S. authorities’s fiscal yr 2021.
That’s an estimated worth of $62.2 million.
That’s an enormous increase. The report says that all through the whole thing of 2020, U.S. Customs seized 295,000 counterfeit wi-fi headphones, value an estimated $61.7 million. The report notes that the company says a whopping 80% of all counterfeit merchandise coming into the USA are sourced from China or Hong Kong.
Roughly 360,000 counterfeit wi-fi headphones with a retail worth of $62.2 million have been confiscated within the first 9 months of the US authorities’s fiscal yr, which begins in October, in line with beforehand unreported information from US Customs and Border Safety.
The US Chamber of Commerce estimated in 2016 that the full international worth of counterfeit items seized represents solely 2.5% of the world’s bodily counterfeiting.
By that measure, faux AirPods may price Apple as a lot as $3.2 billion in misplaced AirPods gross sales this yr within the US alone, assuming that folks shopping for counterfeit AirPods would have in any other case bought real merchandise
U.S. Customs says seizures of counterfeit wi-fi headphones have surged 50 % within the final 5 years, following the launch of Apple’s personal headphones. And, worse, retail worth of those counterfeit wi-fi headphones has skyrocketed since 2019, following the launch of Apple’s AirPods Professional.
The complete report is attention-grabbing. Go test it out at The Data.