Apple’s latest “Behind the Mac” advert shines a highlight on Justin Bieber, Shawn Mendes, and different Canadian artists who use a Mac to carry their creations to life. However it appears to overlook that Apple makes desktops, too.
Take a look at the brand new 30-second video, titled “Made in Canada,” beneath.
Apple machines are vastly common amongst creatives, not solely as a result of they’re the good computer systems cash should buy (and simple to make use of), but additionally because of the strong catalog of inventive software program constructed for macOS.
Titles like Ultimate Lower Professional, Logic Professional, Movement, and third-party software program like Adobe Photoshop and Lightroom make a Mac the right software for a lot of professionals. The “Behind the Mac” marketing campaign reminds us of that.
Made in Canada … on a Mac
“Made in Canada” is a brief, 30-second video that includes a bunch of Canadian artists, together with Justin Bieber, Shawn Mendes, Jessie Reyez, Charlotte Cardin, and Daniel Caesar.
They’re all pictured utilizing a Mac to make music and direct motion pictures and movies. And, reasonably curiously, every makes use of a MacBook, with not a single iMac, Mac mini, or Mac Professional seen within the video.
“Behind the Mac, Canadians are making a serious affect on international music tradition by their creativity,” reads Apple’s YouTube description for the advert. “And doing it on a Mac.”
Extra from Behind the Mac
Earlier Behind the Mac adverts have featured different massive names from throughout the music and leisure trade, together with Tom Hanks, Kendrick Lamar, Girl Gaga, Billie Eilish, and Pharrell Williams.
You possibly can watch all of them on Apple’s official YouTube channel, the place you’ll additionally discover different promotional movies and adverts for Apple units and recaps from the corporate’s greatest keynote occasions, like WWDC 2021.