Pokémon GO turns 5, rakes in $5 billion in participant spending

Niantic’s Pokémon GO has earned greater than $5 billion from participant spending within the 5 years it’s been round, says a brand new report from app analytics platform Sensor Tower Retailer Intelligence. Of this, App Retailer income from iOS customers accounts for $2.4 billion — or roughly 47%. The AR recreation was launched in early July 2016.

That implies that it has generated a median of $1 billion per yr, making it by far the best incomes geolocation AR app on the earth. Within the first half of 2021 alone, Pokémon GO has raked in an enormous $641.6 million throughout each Android and iOS.

In actual fact, the $1 billion per yr stat is considerably deceptive. If something, Pokémon GO is gaining extra momentum as time goes by. This time final yr, when the sport turned 4, it had simply handed $3.6 billion in participant spending. The cash it has made since then makes 2020 the sport’s best-ever yr by way of earnings. That’s fairly darn spectacular for a title that’s half a decade previous.

In complete, Pokémon GO has been downloaded 632 million occasions. Of those downloads, 144.8 million have been on iOS, whereas the remaining 487 million had been on Android. In different phrases, iOS customers spend, on common, considerably extra money than Android customers — accounting for simply 23% of downloads, however nearly half of earnings. The US is the highest marketplace for producing income.

Sensor Tower‘s report notes that:

Pokémon GO continues to be a powerhouse within the international cell video games market, stored related by a string of key updates and the constant addition of recent Pokémon to gather. The COVID-19 pandemic and lockdowns may have represented an enormous problem for a title centered on gamers being outdoors, however the addition of extra stay-at-home performance to maintain customers taking part in has paid off, with 2020 income hitting file highs. That spectacular efficiency has continued, with 2021 already representing a stellar yr for the hit title.”

If you happen to’re one of many few of us to not have tried this AR phenomenon, you’ll be able to obtain Pokémon Go totally free through the App Retailer.

Supply: Sensor Tower

Leave a Reply

Your email address will not be published. Required fields are marked *