July 1, 2012: Apple shuts down its MobileMe internet service, pushing customers to modify to iCloud.
Launched in 2008, MobileMe was a subscription-based suite of on-line providers and software program created by Apple. It included options like Discover my iPhone, a MobileMe photograph gallery, chat amenities, on-line calendar, storage and different cloud-based providers. After letting it limp alongside for 4 years, Cupertino lastly determined to tug the plug, giving MobileMe customers till the tip of July to take away their information from the service.
MobileMe: A failed iCloud precursor
Apple’s ill-fated iCloud precursor was an early try at operating a cloud-based subscription service. In contrast to at present’s month-to-month choices, Apple priced MobileMe at $99 as a one-off cost for a person plan or $149 for a Household Pack. Cupertino additionally provided top-up choices for these wanting so as to add storage.
MobileMe was a part of Steve Jobs’ “digital hub” technique, introduced quickly after his return to Apple within the late Nineties. Apple had experimented with subscription-based web providers for Mac customers because the early 2000s. MobileMe expanded these efforts to cowl iPhone and iPod contact house owners, whereas overhauling the service for OS X.
On paper, it sounded nice. In observe, it by no means lived as much as its promise. As early as August 4, 2008 — only a month after transport — Jobs apologized for MobileMe’s botched rollout.
“It was a mistake to launch MobileMe concurrently iPhone 3G, iPhone 2.0 software program and the App Retailer,” he wrote in an electronic mail to workers.
MobileMe was a uncommon Steve Jobs misfire
Behind the scenes, Jobs was livid in regards to the MobileMe debacle. In accordance with a Fortune article, he gathered the accountable workers collectively within the Apple auditorium and requested them, “Can anybody inform me what MobileMe is meant to do?”
When some individuals started to stammer solutions, Jobs snapped: “So why the f**ok doesn’t it do this?”
In his electronic mail to Apple workers, he promised to make MobileMe “a service we’re all happy with,” however this by no means actually occurred. By 2011, Apple stopped promoting MobileMe to new clients. iCloud changed MobileMe that October. The July dying of MobileMe got here as no shock, however marked the tip of certainly one of Jobs’ uncommon misfires.
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