Instagram subscription funds could also be coming with Unique Tales

Promotional graphics for Instagram Stories

Instagram subscription funds could also be coming as the corporate explores monetization choices with a brand new Unique Tales characteristic limiting content material to followers who’d pay to observe you.


  • Instagram is testing a brand new Unique Tales characteristic
  • Unique Tales is Instagram’s model of Twitter’s Tremendous Observe
  • Content material in these tales is restricted to paying followers of the creator

Instagram’s Unique Tales means subscriptions are coming

Instagram already helps limiting who can see a particular story by creating an inventory of shut pals on the platform. As defined in our tutorial, doing so enables you to share your story simply with the folks on the Shut Mates listing as a substitute of everybody.

Unique Tales is like Shut Mates, solely with monetization help.

Fairly than managing your Shut Mates with out incomes a dime, posts revealed as Unique Tales are solely seen to people who find themselves followers of the creator, which is sort of sure to come back with a subscription fee of some type.

#Instagram continues to work on the unique tales for Fan golf equipment 👀
ℹ️ The Unique Tales icon will probably be purple.

Unique tales will be saved to a Spotlight on a creator’s profile so their followers all the time have one thing to see after they be a part of.

Instagram has confirmed to TechCrunch that it’s testing the Unique Tales characteristic with a few of its beta customers, however the firm wouldn’t reveal something past that time, underscoring that it’s “not at a spot to speak about this undertaking simply but.”

At any fee, Unique Tales sounds loads like Instagram’s model of Twitter’s Tremendous Observe characteristic that was additionally designed to limit entry to content material on the platform to paying customers.

New creator monetization instruments coming to Instagram

As famous by reverse engineer Alessandro Paluzzi who’s credited with discovering this take a look at, the Unique Tales characteristic is a part of Instagram’s plans for expanded creator monetization instruments. Paluzzi additionally discovered that Instagram could also be engaged on Collectibles, an NFT characteristic that may present digital collectibles in a devoted tab of a creator’s Instagram profile.

Instagram can also be testing a linking sticker to be used on photographs, movies and tales. Yet one more take a look at seeks to gauge folks’s response to interspersing instructed posts all through their foremost feed.

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