Beats buds offset falling AirPods gross sales forward of health-tracking refresh

Beats Studio Buds come in white.
An early success.
Picture: Apple

Apple’s new Beats Studio Buds are serving to to offset a current decline in headphones gross sales earlier than an “progressive” health-tracking AirPods Professional improve arrives subsequent yr, in keeping with one dependable analyst.

AirPods shipments might fall to only 70-75 million items for 2021, warns TF Worldwide Securities’ Ming-Chi Kuo. However Apple’s complete headphones shipments might leap to greater than 100 million items in 2022.

Beats Studio Buds supply most of the nice options present in AirPods Professional for $100 much less. In addition they play higher with third-party gadgets powered by Android, they usually seem to have been well-received by Apple followers.

In a brand new word to buyers, Kuo says that Studio Buds demand helps to offset the current decline in AirPods gross sales because of an absence of recent fashions. However Apple has massive issues deliberate for AirPods Professional in 2022.

‘Modern’ health-tracking AirPods Professional on the way in which

Kuo echoes a Could report from Bloomberg that exposed Apple is planning so as to add well being monitoring options to AirPods Professional subsequent yr. He expects the “progressive” improve to result in a giant enhance in shipments.

Whereas Kuo has diminished his forecast for AirPods shipments this yr to 70-75 million items, he predicts new fashions in 2022 will result in greater than 100 million items shipped all through the calendar yr.

Kuo doesn’t supply particulars on what sort of options the health-tracking AirPods Professional would possibly present. Bloomberg’s report recommended new movement sensors that may made the buds even higher exercise companions.

New AirPods in 2021

Apple is predicted to launch new entry-level AirPods later this yr. They may reportedly look similar to AirPods Professional, with shorter stems, however will miss out on “professional” options like energetic noise cancellation.

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